SEMrush vs Ahrefs Tool Comparision

Which SEO Tool is right For You?

Shivam choudhary nova
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When it comes to All-In-one SEO Tool, SEMrush and Ahrefs are two of the most prominent option out there which is dominating the SEO landscape.

They’re both powerful tools that can actually give you an edge in terms of data, reports and actionable insights, thus providing you with a unique advantage over your competition.

I have been a huge admirer of both of these tools from a very long time and currently using both SEMrush and Ahrefs for NerdBlogging and other projects.

SEmrush vs ahrefs tool compare

But let’s face it, not every individual blogger or SEO professional can afford to use both the tool as an investment in both these tools would set you back almost $200 per month.

So, Which SEO tool is worth your hard-earned cash? Well, that’s the question I’ll attempt to answer in this post.

In this comparison post, I’ll put both these tools head to head across a variety of categories, which will help you decide which tool is right for your SEO needs?

Let’s do this!

Ahrefs logo png
SEMRush tool png

KEYWORD RESEARCH

Number of Keywords for Google

8,7B

18,8B

Search engines

Google, YouTube, Amazon, Bing, Yahoo, Yandex, Baidu & Seznam

Only Google

Clicks Data for Keywords

Clicks (shows estimated number of clicks for the keywords per month)

Clicks potential metric (mostly based on SERP Features)

DOMAIN ANALYTICS

Mobile SERP Rankings

No

Yes

Side by side comparison between keyword profiles for PLA keywords

No

Yes

Number of domains for Side by side comparison between keyword profiles

Up to 10

Up to 5

COMPETITIVE INTELLIGENCE ADD-ON

Solution to dive into a niche and understand your target audience and its interests

No

Yes (Market Explorer)

Get insights about your competitors traffic

Yes

Yes

BACKLINKS

Ability to make a detailed analysis of toxic backlinks,
toxic score and toxic markers

No separate tool (but you can find some toxic parameters in Site Explorer)

Backlink Audit Tool: toxic links analysis with option to outreach

Separate tool for link building

No separate tool and no option to outreach

Link Building Tool with full advanced workflow for outreach

Integration with Google Analytics and GSC

No

Yes

Option to find links that have been removed with a very accurate first found date

Yes

No

Outgoing links

Yes

No

CONTENT

Ability to check the SEO potential and originality of a piece of content in real-time, which is available for Google Docs and WordPress

No

Yes
(SEO Writing Assistant)

Solution for improving your web pages SEO by getting a list of ideas and recommendations based on your competitors

No

Yes
(On Page SEO checker/SEO Content Template)

Ability to audit a website’s content performance

No

Yes (Content Audit)

Ability to see the report with the results of the success of the external content efforts

No

Yes
(Post Tracking)

Ability to track the online mentions of any word or phrase you wish to track

No

Yes
(Brand Monitoring)

Ability to find the most popular content on every topic no Yes

Yes
(in Content explorer)

No

SOCIAL MEDIA MARKETING (SMM)

Social Medi Marketing Tools

No

Yes (Post Scheduler, tracker and growth analytics)

PPC

PPC Tools

Only small Paid Search section in Site Explorer

A Complete Advertising Toolkit for planning, building and tracking Ads campaigns

PRICING

Number Of Plans

4

3

Entry Plan (Monthly)

Lite
$99/mo ($82 on Yearly billing )

Pro
$99 .95/mo ($83.28 on Yearly billing)

Trial Plan

$7 For 7 Days

Free Trial For 7 Days

Note: This Table only list those data and feature which are not common in both the tools. Read full SEMrush vs Ahrefs comparison for detailed analysis.

Overview : An introduction to both the tools

​UI & Ease of Use : Which SEO Tool is Easy to Use?

Keyword Research : Which Tool Is Best for Keyword Research?

Backlink Analysis : Which Tool Is Best for Analyzing Backlinks?

Rank Tracking : which tool is better for position tracking?

SEO Audit : Which tool is better for technical SEO audit?

Which Tool Has Cool Unique Features?

Pricing : Where Is The More Value For Money?

Conclusion : Who Wins the Competition?

Overview : An introduction to both tools​

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Before putting SEMrush and Ahrefs to the test and determine which tool is right for your SEO needs, first, let me give you a basic overview of What Ahrefs and SEMrush is all about:

SEMRush tool png

SEMrush was launched in 2008 by two SEO enthusiasts Oleg Shchegolev and Dmitry Melnikov, who wanted to build a tool that could identify market trends and best industry practices.

SEMrush seo tool

After a decade of pioneering experience and steady progress, SEMrush has slowly evolved into the World’s leading digital marketing toolkit, preferred by millions of marketers all over the worlds including some of the biggest brands like eBayQuoraBooking.com, Forbes and TransferWise.

The beauty of SEMRush is that it can be used by any type of website owners. Whether you own a personal blog that needs to bring in more traffic, or have a large corporate site that relies on driving traffic through PPC Advertisement, SEMRush can easily work for you. 

Ahrefs logo png

Ahrefs was released a little later in the game, back in 2011, by a Singapore based entrepreneur Dmitry Gerasimenko.

While it’s best known for backlink analysis feature—the tool’s original focus—it has gradually evolved over the time into a truly comprehensive tool that helps you with every aspect of search engine optimization.

SEMrush Vs Ahrefs

The reason why Ahrefs is still best known for its backlink checker is because it maintains one of the largest indexes of live backlinks on the web, currently with more than 21.32 trillion historical backlinks and 5 billion web pages crawled per day.

Not to mention Ahrefs’s super-smooth user interface make it super easy to get the data which actually matters for you. But that doesn’t mean Ahrefs is all about backlink analysis, It has a ton of features like Keyword research, content explorer, rank tracker and many more that make it a direct competitor to SEMrush.

Now that you have a basic idea of what Ahrefs and SEMrush is all about, let’s dive deeper and do an in-depth SEMrush vs Ahrefs comparison.

Let’s start with both the tool’s user interface first.

WINNER : AHREFS

Ahrefs’ user interface is better in my opinion. It gives you very few options per page compared to SEMrush, which makes it easier to use. Plus all the information are also presented in a simple format which makes it a friendly tool for even SEO beginners.

UI & Ease of Use : Which SEO Tool is Easy to Use?

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User interface is very important for me. I personally like a tool which looks as good as they work. Because a simple and straightforward User interface makes my life easier seeing crucial data in easy-to-digest table and graphs at a glance.

The big challenge with all-in-one SEO tools is they have so much data and feature to show their users.  That makes very hard for them to strikes the right balance of providing abundant data in an easy to use interface.

Let’s take a look at the elements provided on the each dashboard and then explore how easy it is to complete SEO related tasks with each tool.

SEMRush tool png

SEMrush dashboard is pretty much straightforward. Upon log in, the very first thing you see is a snapshot of Domain Analytics, showing a quick breakdown of current keywords and traffic coming from organic and paid sources. 

Below that, there is a widget to create project for your site within a click. Creating a project for your or yours competitor’s domain will help you quickly get all the necessary data regarding that domain’s keyword ranking, technical issues, social activity, and recommendation for on-page optimization directly in your dashboard.

SEMrush tool dashboard

A search bar is also there at the top for typing in either a domain or a keyword. Entering a domain will take you to the “Domain analytics” section and a keyword would open up “Keyword Analytics” page.

I also liked how SEMrush has organized customer support resources right in the dashboard. This way a user can easily ask questions to the support team or check out their resources like webinars, blog posts, and news.

Another area where SEMrush is worth praising is its information descriptions for just about everything in the tool-suite. This is a huge advantage for SEO beginners considering not everyone is aware of all the SEO acronyms such as PLA, CPC, or tools specific terms like KD% and Authority score. You just need to place your mouse over any term, and it will reveals its definition. 

SEMrush tooltip
Ahrefs logo png

The Ahrefs dashboard and overall user interface is less cluttered than SEMrush. You can add up to 10 website URL in your dashboard to keep a running snapshot of website’s health. It will quickly give you a brief overview new links, new referring domains, and a snapshot of Ahrefs’ domain rating and URL ranking.

It’s primary menu listing all its main tool is at the very top of the page, with a search bar that exists only to type in domains.

SEMrush Vs Ahrefs

Jumping from one tool to another is relatively simple. For example, if you are into Keyword explorer tool to find some profitable keywords, you can directly jump to the rank tracking or content explorer tool within a click.

SEMrush Vs Ahrefs

Just like SEMrush, Ahrefs also have tool-tip helper to help beginners better understand all the terms and feature of the tool. You just need to hover your mouse cursor over something that isn’t clear and an in-depth explanation of that feature will automatically pop-up.

WINNER : AHREFS

Ahrefs’ user interface is better in my opinion. It gives you very few option per page compared to SEMrush, which makes it easier to use. Plus all the information are also presented in a simple format which makes it a friendly tool for even SEO beginners.

Keyword Research : Which Tool Is Best for Keyword Research?

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Keyword research is perhaps one of the most important aspect of SEO. It helps you get a deeper understanding of your target audience’s needs and how they are searching for your offering.

Finding and targeting the right keyword for your each web page is super important to acquire quality traffic to your website. 

So let’s talk about the ability to find better keywords for your site using both these SEO tools.

Note:- I am focusing here on the core keyword research offering of both the tool. Naturally, there is much more you can do with each tool in terms of delving into keyword data, but what I’m focusing on here is general ways for everyone to do some form of keyword research.

SEMRush tool png

SEMrush’s keyword overview feature is great for braking down top-level search terms, understanding their difficulty to rank in top 10 position, and then looking at realistic ways to target long-tail variations that are ultimately still relevant to the parent topic.

For example – If we search for “lose weight” – this is naturally a very competitive standalone search term, but we’re given a whole load of data to really dig into and find long-tail variants of the main term.

SEMrush keyword overview

As you can see, you’re very explicitly given the data to show just how difficult the actual keyword you’ve inputted will be to rank for, how many people are searching for the exact term in Google and then you’re provided with keyword variations, questions and related keywords to find other long tail variation of the main term.

If you scroll further down, you’ll also see a SERP analysis for the keyword too. This quick SERP analysis will give you a good sense of the initial types of competition you’re going to face for that specific keyword.

SEMrush’s Keyword Magic Tool

In my opinion, this is where the keyword research for SEMrush really comes into play. You just need to type your seed (main) keyword and Keyword magic tool will automatically generate literally millions of suggested keywords for your seed keyword.

Keyword magic tool SEMrush

All the keyword results are grouped under different section. For example – you can use modifiers such as Broad Match, Phrase Match, or Exact Match to get more specific results from your seed keyword.

Other than that, each keyword result delivers important metrics like search volume, keyword difficulty, search trends and CPC, so that you can easily identify which keyword is wort your time and money.

Once you have shortlisted few keywords, you can add them directly into keyword manager to get more insights on the shortlisted keyword at one place.

Ahrefs logo png

With Ahrefs, you’ll be using the Keywords Explorer tool for keyword research. With this tool you can generate thousands of suggestion for your seed keyword and get important keyword metrics likes search volume, CPC, search trend, keyword difficulty and clicks percentage.

Let me offer you a quick glimpse of how Ahrefs Keyword explorer works:

First of all, open Keyword explorer tool from your Ahrefs dashboard and type in your keyword, choose you target search engine hit the search icon.

Note: Ahrefs allows you to see keyword data for different search engine like YouTube, Amazon, Google, Baidu, Yahoo and many others.

Ahrefs keyword research

You will be then presented with key metrics for the keyword you have searched along with a list of related keywords for your primary keyword.

Ahrefs Keyword overview

What’s unique about Ahrefs is that in addition to showing you normal keyword data like volume, KD and CPC (Which every tool shows), Ahrefs also shows you clicks metric, which refers to average number of people actually clicking on the result in SERP while searching for that keyword in Google.

Clicks metrics in Ahrefs

Google packing the SERP with different type of snippets kike Knowledge graph, Question box and featured snippet, click metrics is very helpful for get an idea of how many actual clicks you’ll get if you rank in top 10.

WINNER : SEMRUSH

This one was really close, but I feel like SEMrush have a slight edge over Ahrefs in the keyword research department. This certainly isn’t to say that Ahrefs is lacking, It’s just that SEMrush gives you lots more data (both SEO and PPC), which makes it a more well-rounded keyword research tool.

Another factor in SEMrush’s favor is the accuracy of search volume data. It uses a combination of data from GKP and AI forecasting to determine estimated monthly search volume of a keyword.

Backlinks are one of the most important Google ranking factor. You just can’t rank in Google’s SERP top position without building relevant links to your site and keeping your link profile of bad links. 

Backlink analysis helps you find link building opportunities, find out bad links to disavow, and check which of your pages has the highest authority for internal linking.

If we were comparing both the tool in backlink department a couple of years ago, SEMrush was no where close to Ahrefs. But in recent years, SEMrush has made a lot of upgrade and improvement in the backlink analysis department.

So, read on to find out how both the tool stand against each other in backlink analysis.

SEMRush tool png

Although the Backlink Analytics tool is one of the oldest features of SEMrush, however it has been the weaker link of their SEO toolkit.

But last year they step up their game by revamping their backlinks section, with more/better data as well as reports/segmentation/comparison features.

SEMrush new data

To analyze your or yours competitor’s website backlink profile, enter website URL in the search box and select “Backlinks” in the drop-down menu and hit “Enter.”

Within a second, SEMrush will show you all the statistical data for backlink to that domain including the total number of backlinks and referring domains.

SEmrush backlink analysis

From here you can get deeper insight into link profile by either clicking on Backlinks to open backlink report or referring domain to open referring domain report.

You can also view other link metrics like the anchor text used for making backlink, link attributes (follow, nofollow) and many other important data.

Backlink Auditing and Building Tool in SEMrush

SEMrush offers few specific backlink related feature for which there’s no direct equivalent in Ahrefs.

First, there’s a ‘backlink auditing’ tool. With this tool, you can find all the spammy links pointing to your site, which you can then review and upload to Google as a ‘disavow’ file.

Doing so will tell Google to ignore those toxic links — and because those bad links can negatively affect your  ranking, disavowing those links can have a very beneficial impact on your search rankings.

Backlink audit SEMrush

Second, there’s a ‘link building’ tool which basically collects a list of link building opportunities for your site based on the keywords you want to rank for.

What’s more interesting about this tool is here you don’t have to deal with a normal spreadsheet of URLs – SEMrush provides you a more ‘CRM’ style interface, with each domain listed as a ‘domain prospect’. 

Semrsuh link building tool

You can click on the blue button beside each domain prospect to move it into different stage of link building pipeline, and send outreach email directly from your SEMrush dashboard (after connecting the tool with your email)

Ahrefs logo png

Ahrefs don’t have a separate backlink tool like SEMrush.  They have one of the most powerful Site Explorer tool which is beneficial for getting an in-depth overview of any website’s stats including backlinks.

Just navigate to “Site explorer tool” from your dashboard, and enter the domain whose backlink profile you want to analyze.

On the next screen, you will see a top level view of the website you are analyzing. And since we are just focusing on backlink analysis in this section, we are just going to talk about these two metrics —  Backlinks and Referring Domains .

Ahrefs site explorer

You can see that NerdWallet (one of the most popular finance blog) has almost 3.26 million backlinks with almost 59000 referring domains. You can click on Backlink or referring domain number to open complete report of respective section.

While doing backlink analysis, referring domain report is more important as it directly shows all the website which are linking to the site along with total number of links coming from each site.

If you are analyzing a big site like NerdWallet, huge number of referring domain might overwhelm you. In that case, you can select “dofollow” filter from the link-type drop down to find only the domains that are passing link equity.

Ahrefs backlink checker

Having said that Ahrefs site explorer is not just for anlayzing an entire website link profile, you can also check link profile of specific URLs. For example, here is a site overview report for one of the specific post of NerdWallet. 

SEMrush Vs Ahrefs

I can further click on referring domain or backlink numbers to check all those site which is specifically linking to this post of NerdWallet.

WINNER : SEMRUSH

Overall, its fair to say both SEMrush and Ahrefs has great backlink analysis functionality.

As mentioned, uncluttered UI and simple data presentation has always been Ahrefs’ strength. So, extracting useful data from tons of unnecessary data is much easier in Ahrefs compared to SEMrush.

However, SEMrush is still a bit ahead in backlink department from Ahrefs, because of its incredible link building tool and toxic backlinks reporting.

Rank Tracking : which tool is better for position tracking?

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Rank tracking or Position tracking is a vital part of SEO workflow. It helps you understand where you stand in the SERPs, Whether your SEO campaign pays off and finally should you adjust your strategy at all.

One thing I would like to mention here is no matter which tool you use, the rankings will not be always 100% accurate, but it’s perfectly fine since it’s impossible to provide the tracking results based on different factor Google use to show result in SERPs to their users.

So, let’s find out which tool has better rank tracking functionality.

SEMRush tool png

Semrush have a tool called “Position tracking” which enables you to monitor your target keyword ranking on various devices and across the multiple locations worldwide.

The tool is rich with functionality and enables you to take on various task including local SEO and rank tracking.

To get started, go to your Project list and then select position tracking option. Now in the setup menu, enter a domain name and the keyword(s) you’d like to track.

Once the report is gathered, you’ll wind up in the landscape report. In this report, you’ll find widgets with all the most important metrics and graphs from other tools report at your fingertips all in one place.

Position tracking SEMrush

This report will reveal all the best performing keywords of your website, keywords with positive impact (improved rankings), and keywords with negative impact (decreased rankings).

Further, you can also enter your competitor’s website URL into SEMrush’s postion tracking tool, which will allows you to compare how your site is performing for the target keywords against those of your competitors.

Ahrefs logo png

Ahrefs released a super visual and feature rich position tracking tool in 2017, which even got better with more functions in their 2019 update.

I personally find Ahrefs rank tracking tool super easy to use, primarily because there’s one page for it without many additional features.

While adding a new project in Ahrefs, you get the option to add keywords you like to tack along with other site details. Once you have entered those details, you can monitor the performance of your site for the target keywords in SERPs over the time.

Ahrefs rank tracking

You can also add up to 5 competitors in order to monitor your competitors’ site visibility in search and fine-tune your campaigns accordingly.

WINNER : TIE

This is actually a tough one because both tool’s rank tracker have strength and weakness.

If you’re more interested in a simple rank tracking tool, Ahrefs is clearly easier to work with. However, SEMrush rank tracking updates more often and has more robust features.

SEO Audit : Which tool is better for technical SEO audit?

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Technical SEO is actually the foundation to your entire SEO strategy. It’s all about how your website is built & structured and how easy it is for search engine to crawl and index your content.

Some technical SEO issues might even render your website invisible to search engines. So its critical to understand define and be able to fix them.

SEMrush and Ahrefs’s both offer Site auditing tool that helps you find, prioritize and fix technical & on-page SEO issues to boost your website health and SEO.

So, lets find out which tool has the best Technical SEO site audit feature:

SEMRush tool png

SEMrush site audit tool is a quick and painless way to check technical and basic on page issues your website may have, with minimal effort and preparation.

Audit report are ready within few minute (depending on site’s size), are easy to understand (even for the SEO beginners) and include practical solution and guidance for any type of issues found.

To begin, go to your Project list and then select site audit option. Now in the setup menu, select crawl scope & source and click on start audit button.

SEMrush site audit report (1)

The tool will automatically crawl your website and checks it against 120+ best industry standard SEO practices ranging from surface level issues like duplicate content and broken links to in-depth analysis of AMPs, HTTPS implementation, correct usage of the hreflang attribute,

Once the crawling process is complete, it will give you an site overview report (like the one you saw in above screenshot). The overview report shows an estimate of your website’s on-page health and pointing out top issues from your audit based on priority level.

From here you can jump into issues tab to get an list of all the errors on your site, with brief but useful explanations of the importance and potential solution for each error

SEMRush site audit

After you check all the errors and make potential fixes, you can re-run the Site Audit to see if the errors are fixed for good.

Ahrefs logo png

Ahrefs site audit tool lets you crawl and analyze your site to look for more than 100 common SEO problems.

To begin the auditing process, go to site audit tool from your dashboard, add a new project and select your domain.

Once the audit is complete, Ahrefs will provide you an overview of your audit report. On the overview page, you’ll see few top level data points of your website SEO health, the number of URLs crawled and the number of URLs having error.

Ahrefs site audit report

Scrolling down to bottom you’ll see a list of SEO issues that Ahrefs find on your site, and for each SEO issues you’ll get description and details on how to fix that issue.

Ahrefs site audit tool

One major downside of Ahrefs audit tool is it takes very long time to crawl your site even if you have very few URLs on your website. For that reason, you might have to log out from your Ahrefs dashboard and wait for for an email alert from Ahrefs to inform you that the site audit is complete.

WINNER : SEMRUSH

SEMrush is the clear winner in technical Audit department. Though Ahrefs does a pretty good job in finding SEO issues that might be stopping your site from ranking higher in search engine, it takes very long time to scan and generate audit report for your site.

On the other hand, SEMrush audit tool is very fast at scanning your site and provide you with a simple to-do list to follow. Whereas in the case of Ahrefs, you need to manually analyze your audit report in order to create a “to-do list” like SEMrush.

Which Tool Has Cool Unique Features?

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At this point, we have compared some common features of both the SEO tools. Now it’s time to look at some of the unique features that makes SEMrush and Ahrefs unique.

SEMRush tool png

Things Only SEMrush Can Do:

Remember how I referred SEMrush as the “Complete digital marketing toolkit”? Well, SEMrush has lots of cool features that Ahrefs doesn’t have. Let’s have a look at some of them:

1.Search Engine Marketing Feature

Most of the people use SEMrush specially for SEO campaigns.

But it’s actually a great tool for SEM or PPC (Pay-per-click) campaign. It has tons of PPC related feature whereas Ahrefs literally has zero feature for PPC campaign.

SEMrush PPC toolkit is really very helpful, especially if you want to copy a competitor’s keywords and ad copy.

Within a few clicks, you can see which keywords that your competition bids on most often along with the exact ads that they’re running on those terms.

SEMrush PPC research

It also have a tool called “CPC map” which lets you determine the Google Ads CPC prices all over the globe. You can also compare the CPC across multiple countries and categories using their “compare feature”

SEMrush cpc map

SEMrush also offer an intuitive Ad Builder feature that assists you greatly to build profitable ads by getting inspiration from your competitors.

It also allows you to use your exact competitor ad copy as a template in one click and the entire ad settings of your competitor will be configured for you

SEMrush ad builder

Honestly, SEMrush is just as robust of a PPC tool as it is an SEO tool.

2.Social Media Feature

One major benefit of using SEMrush over Ahrefs is you can replace your other third party tool with SEMrush.

For example, SEMrush has a complete Social media toolkit allowing you to publish and schedule your social media posts, very similar to Buffer or Hootsuite.

Social media poster SEMrush

In addition to scheduling your post to all the major social media network, you can also check analytics of your social media campaigns as well as track your competitors’ social media strategies.

Social media analytics semrush

3. Listing management tool

 If you do a lot of local SEO, SEMrush has a “listing management” tool that help you setup your NAPs the right way.

The tool makes it super easy to distribute your business data automatically to the most authoritative directories and even make it voice search ready, with automatic distribution of the information to Amazon Alexa, Apple, and Google.

SEMrush listing management

4. Content Marketing Features

Finally SEMrush also has some helpful feature for content marketing which Ahrefs doesn’t have, including:

  • Brand monitoring
  • Content Audit tool
  • Content Editorial Planner
  • Post tracking
  • SEO Writing Assistant

I personally find their SEO Writing Assistant” ad-on (available for Google Docs and WordPress) very useful. It lets you check the SEO potential and originality of a piece of content in the real-time. Not only that, it also shows you readability recommendation so that you can make your content easy to read for users.

SEMrush SEO writing assistant tool
Ahrefs logo png

Things Only Ahrefs Can Do:

Though Ahrefs doesn’t have any major unique feature like SEMrush, but still there are few useful option/feature that only Ahrefs has. They are:

1.Extremely Accurate Link Analysis

No doubt, Ahrefs has one of the largest and quality backlink database in the industry. They make super easy for you to analyse backlinks of your competitors and find new link building opportunities.

 They also provide you an interactive graphs that show you the dynamics of link acquisition over time, both for the number of referring domains and referring pages. 

Ahrefs backlink analysis graph

These interactive graphs are the most useful when you compare two website side by side. This will reveal the site or URLs that more effective at acquiring inks.

2.See The Ranking History Of All Pages

Like historical referring domain, you can also check ranking history of all pages, keyword and trend graph over the time.

Ahrefs rank history
WINNER : SEMRUSH

SEMrush is ultimate winner in “unique feature” department. With Ahrefs you are just subscribing to an SEO tool at $99/mo. But with SEMrush, you are subscribing to complete digital marketing tool which will not just help you with SEO, but will also helps you with PPC and Social media campaign.

Pricing : Where Is The Value For Money?

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Pricing is an important factor to consider while choosing an SEO tool. Compared to other types of ‘SaaS’ (software as a service) apps, Ahrefs and SEMrush is pretty expensive.

That’s understandable, as you are not just paying for functionality – you are paying for access to large amount of data including competitor intelligence.

So, what pricing are you to expect from both tools?

SEMRush tool png

SEMrush currently has three standard monthly plan starting at the following prices

  • Pro — $9.99 per month
  • Guru — $199.95 per month
  • Business — $399.95 per month

The basic “PRO” plan is suitable for freelancers, and in-house marketers with limited budget. It gives you access to almost all the important features (like backlink analysis, site explorer and keyword research) except some advance features like their historical index and Product listing.

So, yeah the main limitation of their basic plan is how much data you can get from each of their features. like how many project you can create or how many keyword you can track.

You also get a 16% discount on the yearly subscription of any plans.

Ahrefs logo png

Ahrefs pricing is basically the same as Ahrefs ($99-$399… with an entreprise plan of $999 that depends on your needs).

Here is a quick breakdown of their plan:

  • Lite — $9.99 per month
  • Standard — $179 per month
  • Advance — $399 per month
  • Agency — $999 per month

Just like SEMrush, Ahrefs also gives you 20% of discount if you opt for annual billing.

Trial plan

Both SEMrush and Ahrefs allows you try out their product before committing to their monthly or annual plan.

SEMrush gives you free trial for 7 days (Activate here), whereas Ahrefs charge you $7 for 7 day trial which gives you access to their either ‘Lite’ or ‘Standard’ plans.

WINNER : SEMRUSH

In terms of pricing there is not much difference between Ahrefs and SEMrush plans. The basic plan of both the tools start from $99 and $99.95/respectively. However, when it comes to restriction, Ahrefs is a bit more limited than the corresponding plan of SEMrush.

For example, SEMrush allows you to download up to 3000 analytics reports per day, Ahrefs only allows you to download 25 keywords explorer reports and 50 content explorer reports per day.

On top of that, SEMrush featured SEO software suite AND Google Ads software for the same monthly price.

Our conclusion on SEMrush vs Ahrefs

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There you have it–SEMrush vs. Ahrefs comparison on a feature-by-feature basis.

No doubt, Ahrefs and SEMrush are both outstanding SEO tools. I have been personally using both the tools for my projects as both of the tools have its own specialty.

Ahrefs is great at backlink analysis and competitor reverse engineering, Whereas SEMrush is great at Keyword research, social media marketing and Technical SEO audit. And not to forget SEMrush also provides full-fledged PPC software which is must if you’re running Google Ads campaigns along with SEO.

If you have no budget issues, I would urge you to invest in both these tools. But even if you are interested in investing in only one SEO tool, the reality is that the vast majority of bloggers & marketers would be happy with either option.

But still, if you are confused, here are some final suggestions to make your decision easier.

Consider Ahrefs if…

  • You’d like a simple & cleaner interface.
  • You'd like to get more digestible, ‘at-a-glance’ information.
  • You want a superior competitor reverse engineering tool
  • You want a Complete SERP analysis including SERP features

Consider SEMrush if…

  • You want more SEO and marketing features.
  • You need social media tools as well (like scheduler and post tracker)
  • You’re looking for a huge list of keyword suggestions.
  • You also run Google Ads along with SEO

Now It’s Your Turn

Do you have any experience with SEMrush or Ahrefs tool?

Let me know what you think about both the tools in the comments below!

Shivam Choudhary NerdBlogging

ABOUT THE AUTHOR

Hi, I am Shivam Choudhary founder of Nerdblogging.com – A blog that helps online entrepreneurs start, grow, and scale their blog. Whether you are looking for the right advice to get your blog off the ground or proven strategies to accelerate your blog’s growth, I am here to help you get further. 

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