This is going to be a very in-depth and practical guide on how to make money on Youtube in 2020. So just give me your next 15 minute and I will explain everything to you.
Can you guess how much money a Youtuber can make from his Youtube channel?
Have a look at this:
According to the CNBC report – Last year (2019) A 7-year-old boy named Ryan Kaji made approx $26 million.
Not just last year, Ryan was also the highest-earning Youtuber in the year 2018 with $22 million earning.
$26 million is equal to approx 185 crores in Indian rupees.
Isn’t it’ll be exciting if you can make at least 1% of this amount?
Being a Youtuber myself honestly speaking, It’s not as easy as tapping on the screen and money appearing in your bank account.
But nonetheless, Making money from Youtube is still a relatively very simple concept.
And in this guide, I am going to show you the exact step by step process to get started and make money with YouTube in 2020.
Editor’s Note: Here I am not promising you that you will start earning in crores overnight, but if you read this guide and start taking small steps you will definitely start earning money from YouTube.
Who makes the most money on YouTube?
According to Forbes 2019 report, These were the top 10 highest earning Youtuber of the year 2019.
- Ryan Kaji – $26 million
- Dude Perfect – $20 million
- Anastasia Radzinskaya – $18 million
- Rhett and Link – $17.5 million
- Jeffree Star – $17 million
- Preston – $14 million
- PewDiePie – $13 million
- Markiplier – $13 million
- DanTDM – $12 million
- VanossGaming – $11.5 million
This list of YouTubers might leave you with lots of questions like how these self-made YouTube superstars earn a high amount of money every year that we as a normal person can’t even imagine.
Don’t worry, today I will share everything you need to get started and make passive income from Youtube channel.
4 Steps to Earn Money from YouTube
Step 1 – Find out what you are Good At
There are thousands of people who are sharing their passion and hobbies with the world on the Youtube Platform and making profit from their skills.
Do you have also have a hobby, talent or passion which you would like to share with the world?
Of course yes, Everyone has some special skill…
But in case If you are confused about what is your passion or skill then let me guide you in this process…
Below I have shared some of the most common but at the same time most profitable Youtube channel Ideas.
Recommended Reading – An ultimate Guide to make Money with Affiliate marketing
Popular YouTube channel ideas
Below is the list of some of the most common niches on youtube that are extremely popular these days.
1. Capture Moments of Your Daily Life: Vlogging
Personal Vlogging is one of the easiest ways to start your own YouTube channel.
The things that happen in your personal life may seem boring to you, but it might be fascinating for other people to watch.
The best thing about starting a vlogging channel is you don’t need any special equipment to make videos.
You just need to record your daily life activity, thought, and opinion and publish on your youtube channel.
Of course, if you are making a traveling vlog or fun kind of vlog then that will definitely increase your chances of getting more views and subscribers.
2. Fashion and Beauty Advice
It is obvious that Not everyone in this world borns with a good fashion sense.
But if you are the one, then you can help other peoples in looking good through your YouTube channel.
Makeup, skincare, styling, fashion, and other beauty-related regimens often require being seen.
It’s far easier to master Facial contouring by watching someone else do it rather than reading a bunch of steps in plain text.
Makeup and beauty channel are a popular choice among young women on YouTube.
Michelle Phan has one of the most popular channel in this category on Youtube.
3. Cooking videos
Gone are those days where we used to follow recipe books to learn new dishes.
These days people love to see exactly how ingredients are prepared and mixed at every stage.
And YouTube videos are great medium to guide them through your recipes and show them what their food should look at very stages.
So, if you are good at cooking then make sure to share your talent on Youtube ad People are always looking for recipe ideas that are easy and practical.
4. Technology and Gadget Review channel
In 2019 gadget review was one of the most popular channel category on YouTube.
If you are someone who has good knowledge about technology or you are interested in reviewing new gadgets and smartphones. Then you can start a Tech Channel…
In fact, I would say Unboxing has become a new trend on Youtube these days.
When a new smartphone, laptop, smartwatch or any gadgets is launched, unboxing videos start popping up and catch the audience’s attention who are searching for the product to decide whether it is worth buying for themselves.
5. Video Gaming
Do you know who is the biggest Youtuber on Youtube right now?
Well, he’s none other than PewDiePie – A video game player with more than 100 million subscribers.
What does he actually do?
He plays different video games and records his gameplay with commentary.
Not just Pewdipie, in fact, few of the highest-paid YouTube stars have channel on the Gaming niche.
In fact in just India, there are more than 25 gaming channels on YouTube with more than a million subscribers — from almost none two years ago.
So, if you are good at gaming and not afraid of sharing your gaming experience with the world then starting a gaming channel on YouTube can be a good idea for you.
6. Comedy Sketch
The one type of YouTube channel that creates more viral video than any others are the comedy channels.
However, it’s a category that can be applied to so many types of videos.
If you are the one who has a good sense of humor and you can make everyone chuckle with your jokes and acts, starting a comedy channel on Youtube can be a perfect fit for you.
Like you can create vines, comedy sketch, standup comedy videos, mimic someone or just roast a famous celebrity.
No matter whichever type of comedy videos you are creating as long as your content is funny people will appreciate you.
7. Health and Fitness
What’s the first place for you to get some health tips or a workout plan?
Most probably either Google or Youtube.
Youtube videos are mostly preferred by people as it is much easier to follow a workout from a Youtube video compared to a Text web page.
That’s why Health and fitness is a very popular niche on Youtube.
Especially If you can relate your workouts to a personal story then you can easily create a personal connection with your subscriber and you’ll have a higher chance of success on YouTube.
Lifehacks are one of the most popular Youtube channel niches and one of my favorite kinds of videos. I can watch these types of videos continuously for hours without even getting bored.
The thing is that I always get to learn something new from these videos which quite possibly will help me in the coming days of my life.
Not just me, most of the people love to find new ways to save time or save money, so there is always a big demand for hacks.
If you are a creative person who can make these types of lifehacks videos then no doubt that you can become a successful YouTuber and earn Money With YouTube.
9. Top X Videos
If you have been on Youtube from some times now then most probably you had already seen hundreds of Top X style videos.
Like- Top 10 Music starts, Top 15 place to visit in the USA, Top 10 wrestler, Top 10 singers and so on.
These types of videos are very popular and I would say most easy to create on Youtube.
If you are good at research work and can add voice narration, creating a Youtube channel that publishes TOP X things videos won’t be a difficult task for you.
Generally, you’ll have to collect videos and images of the things you are talking about in your video and add a voiceover explaining each one by one.
Niches are not only limited to these few categories. I would say if you are good at something then just start your YouTube channel because there are enough audiences for each type of video on Youtube.
I have personally seen videos about house cleaning, gardening, security, DIY, City tour, drawing, pet care, and many others apart from the mainstream categories like Dancing and singing.
So, here my point is it is not necessary that you need to have a special talent like singing or dancing to make money on YouTube.
You can create videos related to any category and as long as you are either helping or entertaining people, you’ll have many opportunities to make money from Youtube channel (Which I’ll discuss later in this post)
Key Note: Don’t go with the flow. Start a Youtube channel that is based on Your passion and hobbies.
Step 2 – Create Your YouTube Channel
Once you have decided the niche of your channel. The next thing you need to do is create your Youtube channel.
Creating your YouTube channel is pretty simple, Just follow the steps given below:
Step 1: First of all you will need a Gmail or Google account to create your YouTube channel. If you have the one then that’s great otherwise you can read this step by step guide to Create a Gmail Account.
Step 2: Now you have to visit www.youtube.com
Step 3: Then you have to click on the sign-in button appearing at the top right corner and then you have to sign in with your Gmail account.
Step 4: Now you have to click on your user icon in the upper right corner and select Create channel from the drop-down menu.
Step 5: Now you’ll have to choose between two options – Whether you want to create a channel using the name and picture on your Google Account or Create a channel using a brand or other name and picture.
I would suggest select the second option- Create a channel using a brand or other name and picture.
Step 5: Now you have to enter your channel name and click Create.
Congratulations! You have successfully created your YouTube channel
Step 3: Publish Quality Content that grabs the attention
Once you have your very own YouTube channel, your next goal should be creating at least 10-15 videos that grab people’s attention.
Here are the 3 things you need to understand in order to make videos that people will actually love.
If you directly want to know about how to Make Money on YouTube then you can skip this section and directly jump into the money part by clicking here.
However, it is recommended to read this section as it is equally important in order to make money from YouTube channel.
#1 – Accomplish or entertain – pick one:
Have you ever thought why you go on Youtube?
Generally, there will be only two reasons either you want to learn something to solve your problem or you want to be entertained.
Yes, it is as simple as that…
As now you are a YouTuber yourself, now you have to make sure that your video accomplishes at least one of these if not both.
The reason why understanding this basic thing is important because it will shape how you make your videos.
So, from Day 1, you have to make your mind that your video will be either to entertain or help people.
Now talking about how you can make videos that people will actually watch and appreciate.
Just think yourself, does a super long intro help your viewer learn what they want? No.
Does your viewer care about an in-depth history to their problem? Again big no…
This is not a tv show where people have very limited option so they stick with a program for a long time.
On YouTube, peoples have choices to watch multiple videos on the same topic. In fact, if someone is watching a video on YouTube, YouTube itself recommends many videos related to the same topic in front of them.
So if you want to create content that people will love then you have to make your videos as useful as possible and deliver the solution as concisely as possible.
#2 – Quality always comes first:
In 2020 Youtube has also become a very saturated platform, there are thousands of channels on almost every topic.
But even though there is huge competition, One thing that will for sure help you stand out in the crowd is the quality of your videos.
Here from Quality, I am talking about how good the video looks.
Gone are those days where people use to watch any video, no matter how is the sound or how video is presented.
Just have a quick look at both of these videos:
Videos No 1
Video No 2
Now tell me which video you will prefer to watch…
Of course, most of you will prefer to watch Video No 2, even both the videos are accomplishing the same goal.
I guess now you have understood why I am telling you to focus on the Quality of your Video.
High-quality videos look professional. They have good lighting, aren’t blurry, and look like someone invested some time and effort in them.
Now you must be wondering:
How to Make Professional Quality YouTube Videos?
Well, for creating a professional Quality video you’ll need to gather the right piece of equipment–namely a camera, a dedicated microphone, video editing software, and lighting hardware.
Selecting the right equipment completely depends on your Budget, still, below I have recommended few equipments which most of the YouTuber use:
Note From my side: If you are someone who is just starting out and don’t have any money to invest in equipments, don’t be demotivated or upset. You can start making your videos with your own smartphone. These days every smartphone have pretty decent camera and audio quality. Once you start earning from youtube, you can invest your earning in the right equipments to improve your video quality.
But if you are someone who can invest some money on the right equipment from beginning then definitely it will increase your Video quality and you can attract more viewers and subscribers in less time.
(a) Consider your camera options:
Having a good quality of Camera is the very first important thing for filming a stunning content.
Depending upon your budget and the type of video you want to create, you can choose anything from a smartphone to a film-grade DSLR camera.
Before writing this article I have watched almost 100 videos where different YouTubers have shared what gear they use and below I am recommending gears that are best in the minimum price and suggested by most of the YouTubers.
- Best Camera For All Type of Videos: Canon EOS M50
- Best Camera For Vlogging: CANON Power Shot G7X Mark II
- Best Webcam for Streaming: Logitech C922x Pro
(b) Invest in a dedicated microphone
No matter how beautiful your video footage is, poor quality of audio will severely detract from the overall appeal of your video.
To match your audio with your beautiful and sharp video quality you should consider investing in a good microphone.
“Audio-Technica” and “Blue Microphones” are two of the most reputable companies making a wide variety of microphones.
You should also consider purchasing a Pop filter to place over your microphone to reduce the noise.
(c) Get some good lighting
Lighting is also equally important for creating a good quality video.
I personally feel that natural lighting is perfect for creating videos. So if you are planning to shoot your videos in an open area or a place where you can get enough light then you don’t have to spend money on Lighting.
But if you are planning to shoot videos in your house or room where you don’t have access to enough natural light then you should consider investing in a good lighting setup.
Recommended Lighting setup: Go for StudioFX Kaezi 2400 Watt large softbox. It is a complete lighting setup suitable for all kinds of videos. But if you are looking for a portable one then go for Digitek DRL-18 18 inch Professional LED Ring Light.
(d) Use Backdrop for professional background
It is obvious that 99.9% of peoples can’t have a professional studio to shoot videos.
But using a backdrop in the background of your video can really help you in achieving professional studio-quality video.
Backdrop not only looks professional, but it also keeps the focus on you rather than some random things in the background.
For example, If you have ever watched Lewis Hilsenteger from Unbox Therapy, he always uses grey backdrop in all of his videos and that’s looks pretty amazing.
Make sure to watch this vide of Andrea Denise where she has shown super-cool home studio hacks for DIY backdrops.
(e) Video editing software
Video editing plays a very important role in the overall quality of your video.
If you are using a good video editing software and have good knowledge of video editing then you can create an amazing video even from low-quality video footage and audio.
There is no big deal if you don’t know how to use these softwares, Just go to YouTube and watch few tutorials to learn how these video editing software work.
#3 – You need to make a name for yourself:
Having your own YouTube channel is not like having your own Tv serial or shows.
You need subscribers who will watch your videos on a regular basis.
That’s why a single video, no matter how good it is, is not enough for your whole YouTube career success.
So you have to not just publish videos regularly on your channel, but you will have to create a personal connection with your viewer.
Matthew Woodward is a good example of consistency. He has uploaded more than 95 videos on his channel in the last 1 year.
Now, his consistency in uploading videos may have helped him in different ways.
Firstly It has given him chance to accumulate subscribers, Means even if his first video doesn’t impress one of the viewers enough to make him subscribe, maybe another one of his videos in the sidebar will.
On top of that if you are really creating engaging content then there is a high chance that your viewer will share your video whenever they see one of your videos. This will lead to more views every time you release a new video.
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Step 4: Follow the right Monetization strategy to make money From Youtube
Here comes the interesting part which you were eagerly waiting for…
Till now we have already discussed how to create a YouTube channel which people will actually love.
Now we are going to discuss how to earn money from Youtube with different monetization strategies.
1. Make Money on Youtube by Becoming a YouTube Partner
Using Adsense or Joining the YouTube Partner Program is by far the easiest way to make money from YouTube.
Adsense basically shows contextual ads on your videos and you earn money whenever a viewer watches the ads appearing on your video.
However, Youtube expects you to have put a certain bit of effort before you are eligible for connecting your YouTube account with Adsense.
Eligibility Criteria For Joining the partner program
- The YouTube Partner Program should be available in your country.
- Your channel has achieved at least 4,000 watch hours in the last 12 months.
- Your channel has at least 1,000 subscribers.
Once you are eligible for the YouTube Partnership Program then follow the given below step to connect your Youtube channel with Google Adsense.
Step 1: Login into your YouTube account and click on your channel icon appearing at the top right corner, and select Youtube studio from the drop-down menu.
Step 2: Once you are in the creator studio, Click on the Monetization tab appearing on the left-hand side.
Step 3: Once you are in the monetization tab, you’ll see few steps which you need to complete in order to successfully connect your Youtube channel with Adsense.
- If you have already met the eligibility criteria then you will notice that your First step is already completed.
Step 4: Now you have to click on the Start button appearing in the second step.
- Now a popup will appear where you have to select Yes, I have an existing AdSense account If you already have an AdSense account.
- If you have never created an AdSense account then you have to just select No, I don’t have an existing AdSense account and click on Continue button.
Step 5: Now it will redirect you to the list of all Gmail account which you have signed in on your computer. If you had selected Yes, I have an existing AdSense account in the previous step then choose the Gmail account which is related to your existing Adsense account. But if you had chosen No, I don’t have an existing AdSense account then select the Gmail account which you are using for your YouTube channel.
Step 6: Accept the Adsense association
Step 7: Fill all of your personal details like Name, Number, Address, etc. Just fill all these things and click on Submit my application.
Step 9: Now you need to verify your phone number by putting the OTP which you will receive on your phone number.
Finally, your application for AdSense is submitted successfully. The Youtube team will check your application and if you have filled all the information correctly. They will soon start displaying ads on your channel.
Recommended reading – How to make money blogging in 2020
2. Create Sponsored content
The advantage of this monetization strategy is that unlike Adsense you don have to share your earning With YouTube. You directly negotiate with the brand and brand directly pay you in your PayPal or bank account. No doubt why it is one of the most popular ways to make money online from YouTube. In fact, most of the big YouTubers earn most of their income from sponsorship.
So as long as you have a large and engaging audience and your content is relevant to the sponsor target market, they will definitely want to hear from you.
Lets’s see how you can get sponsorship for your YouTube channel:
Step 1 – Find a brand to partner with
You probably have a list of big dream brand with whom you want to work with. But I will not recommend you to contact them as most of the big companies will not respond to your pitch.
For example – If you have a tech channel then I don’t think Samsung, Soni or LG will respond to your pitch until and unless you are MKBHD or Mrwhosetheboss. But at the same time if you contact a software making company like Wondershare then there is a high chance that they will respond to you.
Now you must be wondering how can I find these companies?
Well don’t worry about this, there are many influencer marketing platforms or intermediary websites that help you find appropriate sponsors to work with.
FameBit is one of the most popular among YouTubers for getting sponsorship deals.
Step 2 – Make a deal
According to a recent study by Kelar, Youtube influencers are able to charge maximum for their video than the Facebook post or Instagram stories.
Because video form of content is much more expensive to produce than any other content forms as well as videos gives much more exposure to a product than a facebook post or Instagram story.
No matter you contact a brand or a brand contact you, You always have the option to negotiate with them about your charges. Your rate will vary on your audience size, engagement, and relevance to your potential partner.
Step 3 – Be transparent about your sponsored video
Sponsored contents are also one type of advertising. That means You also need to make sure that you are in step with Google’s Ad policies.
Transparency is not just good for your legal health, but also good for your relationship with your viewers and subscribers.
Youtube itself has a visible disclosure feature to help you make sure your audience is aware that you’re advertising to them.
Special Tip from My Side:
Make sure to add your contact details in the about section of your Youtube channel, so that any brand can easily contact you.
Brands are also looking for influencers who can give exposure to their products. If you have included your contact details in the about section then the brand can easily contact you.
3. Sell products or merchandise
There are plenty of products to sell that can help you earn money through your YouTube channel.
Selling Merchandise like – Tshirt, Cap, stickers, Notebook, Jewelry, Smartphone covers, wearable, mugs, hoodies or jumpers has a benefit beyond revenue.
If you have a loyal audience then they will be always keen to get involved in this as they feel like it makes them a part of a community. And it will not only help you earn money from YouTube but it will also increase your exposure by putting your online brand and personality out into the offline world.
For example – Bhuvan Bam (BB ki vines most Popular comedy channel in India) sells his merchandise in his store under his youthiapa brand.
4. Host live chats where people can use Super Chat
Another popular way to monetize your YouTube channel is through the Youtube super chat feature.
Youtube launched this feature in January 2017, which gives the ability to the viewer to pay for their comments to be pinned and highlighted at the top of live chat.
The money that the viewer pays during the live chat directly goes to the YouTuber’s account after deducting YouTube commission.
Generally, Super Chat payments can range between $5 to $500 each user.
This means there is huge potential to make money if you are able to build a connection between yourself and the audience.
Eligibility for Super Chat
- Your channel should be monetized
- Your channel should have over 1,000 subscribers
If your channel meets the above requirement then you can easily enable the super chat feature on your channel by going to Youtube dashboard >> Monetization >> Live chat
5. Encourage your Subscribers to become channel members
YouTube lets your viewer pay you $4.99 per month to become a member of your channel.
And in exchange, they get the badges, custom emoji, and access to members-only posts in the community tab or shouts in a video.
For instance, If you look at the Derral Eves Channel membership page, you will find that he is promising to offer a lot more things to his channel member in return of membership.
- Exclusive “Sponsor Only” Q&A Live StreamsEach month
- Get exclusive replay access to my speaking new private YouTube presentations
- As a member you get access to Derral’s private discord group (Channel Jumpstart).
- Be on the list the shortlist of channels that Derral will pick for his Channel Reviews.
Just like him you also need to build out a promotional strategy to convince people to become a member of your YouTube channel.
6. Use crowdfunding to make money from YouTube
Crowdfunding or donation has become one of the most common ways for YouTubers to raise money for a specific project or make money in general.
Whether you need help in buying better gears and equipment, launch a new product, or starting a new business venture, you can ask your audience to pitch in if your idea is compelling enough.
Make sure to provide details of your specific goals so that your audience knows exactly what they can expect when you’ve succeeded.
Youtube has approved almost 100 crowdfunding sites for the creator to choose from. But I will recommend you to choose Patreon for the large campaigns and other sites like GoFundMe or Kickstarter for small campaigns.
For more information regarding crowdfunding, you can check out this detailed guide on Effective Crowdfunding Campaigns.
Frequently Asked Questions :
1. Is it worth making a YouTube channel in 2020?
Yes, it is worth creating a YouTube channel in 2020. I know that the competition is very high these days. But the number of youtube users is also growing day by day. Currently, Youtube is used by more than 2 billion people every month. So, if you regularly upload videos then there is still room to grow your Youtube channel in 2020 and make money.
2. How much money can you make on youtube?
If you are able to create engaging content on any topic and market it in the best possible manner then you can make money beyond your imagination.
For instance, Popular Youtube stars like Ryan, Pewdipie, or Jake paul makes more than 20 million dollars every year from YouTube.
3. How many views do you need on YouTube to make money?
Well, my friend, you don’t make money on the assumption of how much views you get. You make money from Youtube based on the engagement of the viewer with ads on your video. Engagements mean clicking or watching ads displaying on your YouTube video.
4. How to get more subscribers on youtube for free?
Choose The Right topic → Make Valuable and sharable content → Write an appealing title → Make full use of description box → Use keyword which have good volume and related to your video topic → Set an Attractive Thumbnail.
If you follow this step you will definitely get a good result in very less time.
5. How much does YouTube pay per 1000 views?
On average you can make $1 per thousand views. But as I said earlier it completely depends upon how your viewer interacts with ads played on your video. If more people are watching complete ads or clicking on ads then you can make more and more money and vice versa.
6. What are the best ways to promote a YouTube channel?
- Load up your video with Reach Keywords
- Learn YouTube SEO
- Create high-quality videos
- Run contests
- Be active in the community
- Go live
- Balance trending content with evergreen videos
- Cross-promote your channel on social media
7. Do you need 1000 subscribers on YouTube to get paid?
Yes and no. If you want to join the Youtube partner program to make money, then you need a minimum of 1,000 subscribers. But apart from Youtube partner program, there are plenty of ways to make money from Youtube which I have discussed in this post.
8. What video editing software do YouTubers use?
These are some of the Best video editors which are used by most of the popular YouTubers.
- Adobe Premiere Pro
- Final Cut
- Vegas Pro
- Movavi Video Editor Plus
9. How to earn money from youtube without Adsense?
There are plenty of ways to earn money from Youtube without Adsense like:
- Affiliate links
- YouTube sponsorships
- Sell T-shirts. …
- Sell e-books. …
- Sell digital products. …
- Sell courses. …
- Offer services.
Final Thought on How to make money on Youtube in 2020
In 2020, Video is taking up an increasingly wide slice of global internet bandwidth.
So platforms like Youtube gives huge opportunities for anyone who is interested in creating video contents and at the same time making huge profit from it.
I’ve shown you everything from how to start a youtube channel to how to make money from Youtube channel.
Now it’s your turn to take action.
If I missed something or whether you have any questions about making money from YouTube then let me know in the comment below.
If I missed something or whether you have any questions about making money from YouTube then let me know in the comment below.